Beer Branding.

My goal was to create a playful and fun beer brand, playing with a variety of trendy shapes, some being more uniform while others are organic. I wanted a rounded and non harsh feeling which would resonant with the type of people that would purchase the beer, carefree and fluid type of people. Wanted a brand that would stand out and pop when walking in a store and draw you in to take a closer look. Aesthetically I enjoyed the delicate flower element of the logo encased in a heart which, the heart pleasantly played into the name as well. Hearty Tulip Brewery - describing the quality and hearty taste of the hops in the beer as well as hinting to the heart surrounding the tulip.