During my time at Meta I got to work on leading the Illustration direction for the Facebook App with an amazing team! Establishing a cohesive visual identity that enhanced user experience and brand reputation.
Created comprehensive guidelines for vector spot illustrations, expressive editorial content, and 3D visuals. I was able to work with my amazing team to help develop of a diverse Cast of Characters to streamline the approval and planning process.

I collaborated with the Blueprint team to develop the FB App UI color palette, which then informed the illustration color palette. Striving to reinforce brand consistency across the platform. As well as developing & implemented training resources for The Agency team, focusing on vector design techniques and Figma workflows, illustration tool execution.